AN EXCLUSIVE WITH MONTAGE INTERNATIONAL’S ALAN & MICHAEL FUERSTMAN
At NOBLEMAN, our mission is to feature the very best of everything. It is our common goal to highlight the men (and women) who set the standard in their respective industries. This issue marks our first-ever Entrepreneurs of the Year Award, and who better to receive this than Alan and Michael Fuerstman, founders and creative forces behind Montage International. While our shortlist was filled with visionaries and savvy operators, the Fuerstman family quickly jumped to the top of our list. Their passion and flair for the hospitality industry is indeed significant, and we are very proud to award them this honor. To say that the hotel industry has suffered this past year (or is it two years now?) would be somewhat of an understatement. However, some organizations have taken the time to reevaluate and, most importantly, redefine what hospitality means; Montage International is such a company.
For the last forty years, Alan Fuerstman has been a pioneer in the rarefied air of luxury hospitality. As President and Co-Founder of Montage International, he has guided its flagship Montage properties across the country and abroad. Alongside his son Michael, he has also co-founded the very successful Pendry Hotels. Its latest is the Pendry West Hollywood, where the famous Sunset Strip hosts a one of a kind property that is bound to change the way we look at urban hotels and help redefine an area badly in need of revitalization.
With 149 rooms and 40 ultra-luxury private residences, this is not a massive property, but looks can be deceiving. Behind the sleek façade lies an impressive gem of an operation, at once beautiful and sophisticated, modern yet cozy. It is a place equally at home with the glitter and glamour of Hollywood and yet comfortable enough to bring your family to enjoy a staycation.
Amid a hectic time (this interview took place the day before its grand opening,) Alan and Michael (Pendry’s Creative Director) give us their thoughts on the future of hospitality and what makes a great hotelier.
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PHOTOGRAPHY BY HANNAH WILSON
WORDS BY YVES LE SIEUR