Who would’ve thought that the whiskey bourbon game was just as complex as the product itself? You must sip slowly to sense every layer. We sat down with the founder of CaskX, Jeremy Kasler to hear his new innovation for the bourbon industry.
Kasler himself is a strong jawed handsome man, who has been all over the world. He speaks with intentionality and honor. The UK native has lived everywhere from Hong Kong to Sydney. He now resides in Los Angeles with his lovely wife.
He has always been business-minded and a forward-thinker. He started by selling wine and then moved to Chinese contemporary art for investments. What is the obvious next step? Well, Whiskey of course! Noticing that established markets are drinking more bourbon and of a higher quality. Also, emerging markets coming into play such as China, India, and Brazil. Also, a lot of distilleries are struggling to find resources to stay open. So where a need and an idea met, bourbon investments sounded like the future.
So from his revelations, he created CaskX, an investment company for whiskey barrels. For a long time building a portfolio of whiskey casks has been out of the question for a lot of private investors due to a myriad of reasons. But CaskX is swinging open the door to top-tier whiskey cask investments for everyone.
You might ask why is bourbon a good investment. Well as Jeremy puts it, “It ages in the barrel and improves in flavor so it will almost certainly be worth more after 5 years of aging. Add to that unprecedented global demand and the potential for investment is high.”
CaskX not only helps you find the right barrels for you, mixing both the right risk and reward. The CaskX team is dedicated to helping you pick the right investment and grow your portfolio.
The historical growth of whiskey casks compared to stocks, bonds, property and other tangibles should be looked at with regards to Scotch casks not bourbon as people have only recently started into bourbon investment. CaskX has played a large part in that. Scotch whisky casks investment has shown unparalleled returns, outperforming all major markets and equities.
It’s a tangible investment so it will not disappear tomorrow. All barrels are stored in a federally governed bonded facility. All barrels and fully insured. CaskX provides an annual 3rd party audit and you receive all relevant legal documentation. The risks are few but include normal insurance risks such as fires, earthquakes, etc. Any market can go down as well as up. Although when the Stock Market goes down people tend to drink more.
If you add to your portfolio each year you have a powerful investment strategy. You could after a period of 5 years or so trade out each year and take the profits or put the profits back in to build a portfolio. The CaskX team expects the value of casks to double every 5 years or so.
As we concluded our time with Jeremy, he shared his favorite axiom he lives by “I’ve seen the future and it works.” One that embodies his forward-thinking mindset in this new venture. He also wants to remind all of you to “always do your due diligence. Ask for referrals. Look for the next big thing before it’s the next big thing. Know when to walk away if your investment is not going to plan, live to fight another day.”
