Armani is pleased to announce the opening of its first Giorgio Armani Pop-Up shop in Aspen, Colorado at 521 East Hyman Avenue. Officially open as of today November 5th, 2020, until the end of March 2021, the impressive space covering two floors with a total square footage of over 3,350 square feet. The winter-themed shop features light blue and white colors, with walls covered in curtains portraying a mountain motif. Fixtures emulating ski lifts and cable cars are a key visual focus throughout the boutique.

The pop-up shop perfectly showcases the world of Armani: Giorgio Armani men’s and women’s ready-to-wear, a selection of evening wear, the Neve collection, accessories, the seasonal collection of the La Prima bag, high jewelry, made-to-order services, as well as Armani beauty items, Armani/Casa accessories, and gifts. Here you’ll also find technical EA7 ski wear (it is in Aspen, after all!), and last but not least, a special shearling version of the La Prima bag, available in two variants: black and tan. Who’s ready for some winter fun?

Words by Kara Studzinski