We are thrilled to announce that NOBLEMAN Publishing (our custom publishing division) has partnered with the global lifestyle restaurant and hotel chain NOBU to launch the first-ever NOBU Magazine. The distinguished NOBU brand, founded by NOBU Matsuhisa, Robert De Niro, and Meir Teper, has become one of the most modern and experiential brands with NOBU hotels, restaurants, and residences.
Opening the first NOBU restaurant in 1994, the brand has grown to 27 hotels and 47 restaurants all over the world, spanning five continents. The brand blends modern cool luxury with a minimal Japanese tradition at all hotels and restaurants, leaving each NOBU destination unique to the next. The magazine is committed to providing its readers with editorial excellence through its insight into the NOBU brand.
Of the venture, Trevor Horwell, CEO of NOBU Hospitality, said, “We’re delighted to announce an exciting new partnership with NOBLEMAN Publishing and to be launching the first edition of our very own NOBU Magazine. Available across NOBU Hotels worldwide, the magazine will give readers exclusive access to the world of NOBU Hospitality, as well as editorial content spanning gastronomy, travel, and style.”
Based in Newport Beach, CA, NOBLEMAN Magazine has been defining what luxury is all about, focusing on people, places, and events for more than six years. “We plan to curate the world of luxury for the NOBU reader,” said Doug McLaughlin, Publisher & Founder of NOBLEMAN Magazine. “There is nothing quite like a luxury magazine. Print is alive and thriving when done correctly.”
While NOBLEMAN has been laser-focused on its affluent male demographic, NOBU Magazine will have over 60% female readership, opening new partnerships and possibilities for luxury brands looking for a dual audience. “The way NOBU blends modern design and luxury vision is inspiring. NOBLEMAN has consistently defined the luxury magazine space and has forged partnerships with virtually every luxury brand,” said Lydia McLaughlin, Managing Editor & Co-Founder of NOBLEMAN Magazine. “We know this partnership with NOBU is the perfect fit for NOBLEMAN and we are excited and expectant for the future.”
“NOBU Magazine will set the standard for luxury hotel publications with our global presence and our commitment to editorial excellence,” says Kara Studzinski, Editor-in-Chief of the new venture and Executive Editor of NOBLEMAN Magazine. “We aim to elevate luxury and provide a platform to celebrate those who embrace a life well-lived. NOBU Magazine will have the same level of quality, taste, sophistication, and aesthetics that have become associated with the NOBLEMAN brand. The magazine will be distributed worldwide in print and have a digital component, as well as live on NOBU’s brand new lifestyle app. The magazine will offer readers compelling stories that are both inspirational and aspirational. Across media platforms, our editors will celebrate the art of living and attract an affluent, epicurean audience of buyers and influencers passionate about quality.”
The publication will be released quarterly with its first issue to launch in Summer 2022, and will be available at NOBU restaurants, hotels, and residences worldwide.
NOBU Magazine will be created, managed and published in partnership with NOBLEMAN Magazine and NOBLE Publishing, Inc.
- Doug McLaughlin, Publisher
- Kara Studzinski, Editor-in-Chief
- Lydia McLaughlin, Managing Editor
- Edward Cortese, Associate Publisher
- Emma Ungaro, Features Editor
Photos by Rod Foster
