GUCCI HA HA HA
A Collection Born From The Creative Complicity Of Alessandro Michele And Harry Styles
In 2022, consumers are bombarded with a multitude of marketing messages daily. Endorsing an identifiable personality can be invaluable for a luxury fashion brand when cutting through that clutter. It’s no surprise that fashion brands aim to associate their products with the famous through advertising, product placement, and wardrobing agreements.
As much as new fashion collections move me, celebrities can be potent tools for constructing the absolute pragmatism of bridges that form to connect different perspectives in marketing your brand to the desired demographic. When you have a recognizable face attached to a brand, the consumer has a greater emotional connection. It is a unification of distinct creativities that meet along a shared border of collective ideas.
Gucci HA HA HA is a collection that represents the landing place of a creative two-person journey, the synthesis of a friendship between Gucci’s Creative Director, Alessandro Michele, and the British singer-songwriter and actor, Harry Styles.
As much as people get their fashion cues from various media platforms, they get from celebrities whom they admire and see as trendsetters. And the enormous exposure from these celebrities creates brand awareness and sales revenue. And according to some industry insiders, on-stage performance can be a more cost-effective way to boost a brand’s visibility.
Gucci HA HA HA is the intersection of creative expression between designer and performer. It is the shared perceptions of two creative visions. HA HA HA is the initials of ‘Harry’ and ‘Alessandro,’ but it is also an emoji, the ‘laughing face.’
Alessandro Michele and Harry Styles met one another years ago, right at the beginning of their careers as soloists: The encounter generated a relationship of creative thought c and the drive to explore.
“Harry has an incredible sense of fashion. We ended up with a mix of aesthetics from 1970s pop and bohemian to the revision of the image of the gentleman in an over-turned memory of men’s tailoring,” says Alessandro Michele
That said, Gucci HA HA HA is a playful collection crafted with liberating codes that live free of the complexities of traditional collection rules. For example, Jackets, coats, pants, shirts, and accessories manifest a surprising take on masculine elegance to produce liberating codes.
Gucci HA HA HA, therefore, is an imaginative connection that characterizes a new meaning of masculinity through the eccentric use of Prince of Wales check to create double-breasted coats, the essential preeminence of artisanal processes seen in the construction of jackets or in the details of covered and mother-of-pearl buttons of shirts that highlight legal developments of the historical significance of menswear: this is why alongside sartorial suits, treated denim jackets, and velvet suits in irregular hues, are unexpected printed pajamas and bowling shirts, lined coats with hoods and frog fasteners, and pleated kilts with leather regulating straps.
The results of The first generation of Gucci HA HA HA will surely get the proper media exposure in today’s information age –and it can be highly profitable as well. He was dressed to the nines in Gucci HA HA HA while on his current world tour. The continuous acknowledgments of two creativities in each design that comprises the Gucci HA HA HA collection.
Words by Joseph DeAcetis