Starting in 2022, Dolce&Gabbana will discontinue the use of all animal fur in its collections going forward. A shift for the brand, the new policy is supported by Humane Society of the United States and Humane Society International in accordance with the guidelines of the Fur Free Alliance.
“We applaud Dolce&Gabbana’s decision to stop using animal fur. Ending the use of fur creates a higher standard for what is acceptable in fashion, and we’re so excited to have Dolce&Gabbana, and so many others, embrace a better, more innovative path forward”. PJ Smith, Fashion Policy Director at Humane Society of the United States and Humane Society Internationa
This important announcement marks a major step in a sustainable future for the iconic brand and will align with future projects Dolce&Gabbana is working on. Utilizing a sustainable faux-fur alternative crafted from recycled and recyclable materials, Dolce&Gabbana will continue to collaborate with master furriers to create eco-fur garments.
“Dolce&Gabbana is working towards a more sustainable future that can’t contemplate the use of animal fur. The entire fashion system has a significant social responsibility role that must be promoted and encouraged: we will integrate innovative materials into our Collections and develop environmentally friendly production processes, while at the same time preserve artisans’ jobs and know-how otherwise in danger of fading”. Fedele Usai, Group Communication & Marketing Officer at Dolce&Gabbana
An exciting step into the future, Dolce&Gabbana’s status as a luxury fashion house makes this move all the more powerful. Accepting their social responsibility towards environmentally friendly processes is an incredible shift in luxury fashion towards a more sustainable future.
Words by Emma Ungaro