When it comes to watches that make a statement, Hublot has never played it safe. This year, the Swiss watchmaker is doubling down on its rebellious spirit with a fresh lineup that turns the volume up. From eye-popping colorways to high-tech materials and a smart nod to its past, Hublot’s 2025 collection proves it’s still leading the charge where luxury meets edge.
Kylian Mbappé continues his role as a global ambassador for the brand, standing tall as the personification of Hublot’s energy, speed, and style. The football phenom is often spotted wearing the Big Bang e Gen 3, a sleek, connected timepiece that blends the brand’s sharp design language with Google-powered smart features. It’s the kind of watch that fits seamlessly with Mbappé’s lifestyle; modern, fast-paced, and always on point.
Mbappé recently headlined “Big Bang Night” in Miami alongside Usain Bolt, marking a high-octane celebration of two decades of Hublot’s flagship collection. The event, held during Miami Grand Prix week, was a sensory overload in the best way. An electric blend of motorsport, music, fashion, and innovation. If ever there was a party worthy of the Big Bang legacy, this was it.
In honor of the Big Bang’s 20th anniversary, Hublot has released a series of limited-edition pieces that each tell a piece of the brand’s story. The Big Bang 20th Anniversary Red Magic stands out immediately with its fiery red ceramic case and carbon-look dial. Only 100 pieces were made, and every one of them is a wearable statement. For those who prefer their flex a little more low-key, the All Black edition delivers a stealthy, matte-black take on the classic silhouette. It’s a reminder that bold doesn’t always mean loud.
Hublot is also having fun with materials in a way that few others can. The Big Bang Tourbillon Automatic Green SAXEM is crafted from an exotic blend of sapphire, aluminum oxide, and rare earth minerals, resulting in a vivid green hue that feels like a lightsaber come to life. With only 18 pieces produced, it’s one of the rarest and most technically impressive watches Hublot has released this year.
Color continues to be a strong theme across the 2025 collection. The Spirit of Big Bang Chronograph received a refreshing update in ceramic, available in shades like Sand Beige, Dark Green, and Sky Blue. The skeletonized dials reveal Hublot’s in-house HUB4700 movement and add visual intrigue without feeling overdesigned. Each version is limited to 200 pieces, perfect for collectors looking to grab something playful yet powerful.
Across the board, Hublot’s 2025 lineup feels like a brand in its prime. There’s a clear respect for the legacy of the Big Bang, but no interest in standing still. Whether it’s through smartwatch tech, high-performance materials, or unexpected color stories, Hublot keeps proving that tradition and innovation aren’t opposites, they’re partners in crime.
20 Years of Big Bang: Hublot’s Defining Moments
A visual journey through two decades of innovation, disruption, and undeniable style.
2005 – Big Bang Original
The watch that started it all.
Hublot’s now-iconic fusion of ceramic, rubber, and steel debuted in 2005, shaking up the staid world of Swiss watchmaking. The “Art of Fusion” became the brand’s DNA.
Big Bang Original 44mm: the modern classic that launched a revolution.
2012 – Classic Fusion Skeleton Tourbillon
Minimal meets mechanical.
This sleek, elegant take on the tourbillon showcased Hublot’s mechanical mastery, reimagining traditional watchmaking with modern flair.
An open-worked marvel that marked Hublot’s entrance into haute horlogerie.
2018 – Big Bang Unico Red Magic
The world’s first vibrant red ceramic case.
Hublot’s proprietary ceramic formula turned up the heat with a bold, scratch-proof color no other brand had achieved.
A breakthrough in materials science and visual drama.
2020 – Big Bang e (Gen 1)
Hublot goes digital.
The brand’s first luxury smartwatch combined digital life with physical luxury, using Wear OS by Google and unmistakably Hublot design.
Swiss watchmaking meets Silicon Valley.
2023 – Big Bang Integrated Time Only
Hublot’s take on the integrated bracelet trend.
Ultra-slim, highly wearable, and unmistakably bold. This was Hublot’s answer to the steel sports watch craze.
Slim, sleek, and all attitude.
2025 – Big Bang Tourbillon Automatic Green SAXEM
The future is green.
Crafted from a proprietary mix of sapphire, aluminum oxide, and rare earth minerals, this limited-edition piece glows with otherworldly intensity.
A vibrant fusion of color and complexity.
2025 – Big Bang e Gen 3 (as worn by Kylian Mbappé)
Connected luxury, leveled up.
With sharper resolution, better battery life, and seamless functionality, the third-gen smart Big Bang looks as smart as it performs.
Mbappé-approved and built for the now.
