For those of us who appreciate the finer things in life, Eleventy Milano epitomizes the concept of Smart Luxury, which brings together sartorial Italian tradition with sophistication, comfort, and versatility, mixing the formal with the casual. Especially as they opened a new location in Beverly Hills, and most recently in Miami. Eleventy has become a name that resonates with progressive, contemporary, and comfortable fashion. It’s the brainchild of the visionary Marco Baldassari, a tastemaker who is synonymous with quality, style, and the essence of Italian luxury.
For Eleventy and Marco, there is so much more than meets the eye. We sat down with Marco while he was in Beverly Hills celebrating the opening of his new store. As you dive into the story of Marco and the trajectory of Eleventy, you start to discover a brand that embodies the spirit of smart luxury, paying homage to its Italian roots while embracing global influences.
Marco’s long-standing career in the fashion industry provided him with a unique perspective that would later shape Eleventy’s men’s collection. In 2007, he co-founded the brand alongside his close friend Paolo Zuntini, who heads the women’s division. Since then, Marco has overseen the brand’s impressive growth and expansion of their footprint worldwide.
Marco’s love for people-watching and observing diverse fashion styles in different cities has played a crucial role in shaping Eleventy’s ethos. When asked to describe the brand in three words, Marco chooses “Sophisticated, Confident, and Modern.” These words epitomize Eleventy’s aesthetic, a balance of timeless elegance and contemporary edge. In a world dominated by big labels and loud branding, Eleventy stands out by focusing on taste. The brand’s approach to fashion is rooted in the idea that style and elegance should be felt rather than seen. While luxury is a central theme, Eleventy doesn’t shout it out; it’s something that’s subtly noticed and appreciated.
Eleventy’s commitment to smart luxury sets it apart in the world of high-end fashion. For Marco and his team, smart luxury means offering the best products at the best price point possible. The value proposition of Eleventy’s clothing lies in its versatility, allowing people to enjoy it today while also feeling confident about their investment in the future.
One of the defining aspects of Eleventy is its focus on comfort without compromising on style. As Marco aptly puts it, “When you look good, you look at the world differently.” The brand’s mission is to help people feel better through their wardrobe. Eleventy understands the importance of creating clothing that not only looks good but also enhances the wearer’s overall experience.
“Made in Italy” carries a particular significance for Eleventy. To Marco, it represents quality, excellence, and a commitment to craftsmanship. When customers see “Made in Italy” on an Eleventy garment, they know they’re investing in something that reflects the highest standards of Italian fashion.
Another way Eleventy is leading the charge in smart luxury is how it places a strong emphasis on interaction with its clients. Instead of dictating what customers should wear, a higher focus on the tailor’s opinion rather than the buyer’s taste is echoed. The brand listens to the client intently, choosing fabrics and materials based on preferences and desires. This customer-centric approach has allowed Eleventy to craft pieces that resonate with the individuality and style of each wearer.
Throughout Marco’s journey in fashion, he has always admired the legendary Ralph Lauren. Like Mr. Lauren, Marco believes in staying true to his brand’s DNA, rather than following fleeting trends. He values coherence with one’s inner style, as authenticity is key in a world where many brands lose their way in pursuit of ever-changing fads.
The attention to detail is evident in the construction of their blazers. Each blazer is meticulously crafted by hand, following a traditional 8-step process to ensure the perfect fit for every body shape. From the choice of fabric to the inclusion of a pocket square, Eleventy leaves no stone unturned in the pursuit of excellence.
This approach extends to the choice of fabrics, materials, and quality. One of the brand’s defining features is the versatility of its clothes. Whether you’re closing a business deal or grabbing a casual glass of wine, Eleventy offers pieces that adapt seamlessly to various settings.
While Eleventy has maintained a steadfast commitment to quality, simplicity, and versatility since its inception, Marco Baldassari is committed to ensuring sustainability is at the forefront of the brand’s vision. In a fashion landscape increasingly aware of the environmental impact, Eleventy is dedicated to making responsible choices. Eleventy’s pieces are designed to stand the test of time, emphasizing the brand’s commitment to creating garments that are not only for now but for the future. This philosophy contributes to the brand’s sustainable ethos, ensuring that its products remain relevant and stylish for years to come. The brand’s commitment to sustainable production shines through its partnerships with 93 Italian artisans and mills producing every collection entirely in Italy.
Eleventy’s journey from Milan to the global fashion scene is a testament to Marco Baldassari’s dedication to smart luxury, and Italian craftsmanship, and his unyielding commitment to offering elegant, versatile, and quality clothing. With Eleventy, it’s not just about looking good; it’s about feeling good and embracing the world with sophistication and confidence. As you don Eleventy, it’s not surprising if people stop and ask, “Who made that?” Just smile and lead them to the shop.
Words by Tom Burleson
