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Santoni – Footwear Renaissance

If you’re in the market for premium footwear, it helps to know that today’s styles have been re-engineered to fit an emerging global market that demands comfort and style. More importantly, for those men whose aim is corporate ascension, good footwear is well worth the investment. Sure, quality footwear comes at a cost, but the return on investment will give rise to your personal style and boost your self-confidence in the long run. 

When your aim is to dress for success, be sure to follow the ruleset of fit, balance, and proportion.  In order to stay relevant, so many brands today are developing styles that make professional men appear out of sync. I can assure you as a day is long that professional businessmen wish to dress well during office time. When you dress well, many times others will perceive you as a leader. 

Given that men’s apparel has recently transitioned to modern styles, your footwear will be required to respond to these changes in order to balance with smart casual business attire. If you’re looking for a new pair of business shoes, be secure in your knowledge that the most comfortable shoes come with technically enhanced hybrid soles that are built to absorb impact while providing the wearer with tremendous support. This season, new footwear arrivals are equipped with all the right design and technical advancements to keep you satisfied throughout the workday and beyond.

Known for creating high-quality leather shoes for their wide-reaching clientele, this season the Santoni Men’s SS22 collection is right on the money. Drawing upon its rich history of family heritage coupled with instantly edgy and classic elegance, the Italian luxury footwear brand conveys a modern representation equipped with a fresh point of view in which the new codes of business and casual intermix which in turn gives life to a modified interpretation of men’s style. 

In 2022, menswear has a strong sense of freedom. It is this relaxed attitude and self-confidence that characterize this collection. For example, the lines are pure and express a celebratory sense of liberty and flow. With the power to bring modernity and youthful energy to new tailored menswear,  Santoni reigns supreme. The brand is known for its richness in color burnishing that breathes fresh individuality into each and every style.  The shades have always been inspired by Le Marche, a visually stunning region that happens to be the native land of Santoni. From my perspective,  it is the refined details, that contain the secret handmade gestures that give life to the undeniable Santoni style. 

Giuseppe Santoni, CEO at Santoni: “Santoni’s collections define an unmistakable aesthetics re-interpreting men’s icons through a redefinition of fluid yet luxury daily wear, in which the codes of the formal and casual blend to give life to a new vision of the contemporary man. The development of our actual proposal starts from people’s need to feel cool and comfortable at the same time, and also from the abolition of any rule. What really counts is the attitude, and how the modern man feels in his daily life. Nowadays, I believe that the highest achievement of a brand is when heritage meets modernity, and Santoni aims to do it”. 

At the height of the pandemic, many people questioned if men’s footwear would ever regain the same importance it once had pre-pandemic. Surprisingly enough, the isolation pushed brands to better address consumer needs of comfort and style. Truly, the men’s footwear industry is ripe for revolution as men’s style evolves into the future.

Santoni Opens In Galleria Vittorio Emanuele ll:

In the heart of Galleria Vittorio Emanuele,  Santoni is opening a new flagship store. A space that marks the beginning of a new era for the company, as an expression of its digital DNA.

Giuseppe Santoni explains, “I like to think that thanks to technology, I can open the doors of the company to our individual customers, accompanying them on their journey of discovery.” 

This is an endeavor projected into the future, an expression of the digital dimension that plays a central role in the growth of the brand, in terms of both business and visibility. And which enriches modernity intertwined with timeless heritage. 

“I strongly wanted this space in Galleria Vittorio Emanuele II, which stands alongside our flagship store in Via Monte Napoleone, because I believe in the great importance of our country and the city of Milan for the global fashion and luxury system. This new boutique, designed once again by Patricia, is designed to tell the story of our world, our manufacturing, and our most exclusive projects in an interactive and engaging way, and to have an important place for dialogue with the community of Santoni enthusiasts”. Giuseppe Santoni

The product offerings this season include elegant powder blue which harmoniously accompanies the tones of Collina, Astrale, Terra Bruciata, Notte, and Terracotta, new stitching and puffed details draw the profiles of loafers with a penny or double buckle, giving a neat and contemporary personality and enhancing the design. Loafers become soft and destructured: suede, nubuck, and unlined calfskin are worked with special techniques and combined with light soles, in leather as well as in ultralight rubber. With the same concept lends an effortless and relaxed appeal, accompanied by the use of hybrid materials and the modernity of the lines.

When dressing well, every man needs a good pair of shoes without compromising comfort and style. For the traditionalists and the revolutionaries among us, a smart-casual shoe rotation will be a worthy investment that will add a touch of modern panache to your style arsenal.

www.santonishoes.com

Words by Joseph DeAcetis

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